“[The] Outsider is a publication by young designers and creative story tellers who are art enthusiast and aim to bridge the gap between art and young lives. The greatest African downfall was the loss of history, our stories as Africans at that time specifically the art and how art evolved to be what it is not, unfortunately there is no fixing that, what happened, happened, but the Outsider is at least about remedying the opened wounds that never healed because of our lost history specifically in the Eastern Cape we want to create a platform for young creative lives to tell their story and document that for the next generation of creatives in the Eastern Cape. We want to tell unique relevant stories that show the beauty and the ugly of the creative world of the Eastern Cape. The Eastern Cape is a sleeping giant and as the Outsider we hope to awaken this space to its beauty, inspire young lives and open some minds.”
The Outsider crew consists of two individuals, Okuhle Dyosopu and Siyabonga Ndlebe. Okuhle is an artist originally born and bred in Port Elizabeth. She has studied film and is currently finishing off her Graphic Design qualification. Siyabonga is the other member who is also form port Elizabeth and he is a marketing graduate and is currently a Bachelor of Visual Arts student majoring in Graphic Design.
Okuhle and Siyabonga started the publication because they felt that there the representation of young creatives in the Eastern Cape was not fair enough. This gave them a reason to start The Outsider and they wanted to create a platform for young creatives where they could express themselves honestly with no limits. The creative lovers had a fear that Port Elizabeth art industry was limiting and exclusive even though people use art to show off their skills to compete rather than express the integrity of the creativity of Port Elizabeth. The first issue of the publication came out in June and it was dedicated to the youth. It was the youth issue and it showcased the art students. The second issue which was the gender issue showed a different light to the ‘normal’ definition of male and female. It also includes all those conversations that happen when there’s no one around.
Their perception and opinion on creatives in Port Elizabeth is that they do not have a space where they can get together and just create. The publication’s purpose is to not only sharpen their skills as designers and creative story tellers but also to showcase the upcoming creatives who are starting to own their creative voice. The Outsider officially launched on the 26th of August which was a huge success and it is featured in issuu.com. Even though they have two magazines on the website, their goal is to have distribution partners for a hard copy of the magazine.
“We are all about the youth and the representation of young outsiders of society.” Even though they show beautiful designs, their conversations are on youth issues and the journey to finding their voice. The target audience includes artists but the magazine is not only for creative people because of the stories that it tells. It tells everyday stories of people. It is honest so in an informal way Outsider is a publication for people who want the truth.
Okuhle and Siyabonga aspire to put Eastern Cape on the map and repair the integrity of creatives industry in the Eastern Cape and hope the publication will be distributed across South Africa. “We hope to touch young kids that feel out of place have no voice and give them an opportunity to express themselves and find a voice. We hope to show beauty in our province and announce that Eastern Cape can be a worthy contender of the African creative industry.”
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